In a fairly unique move for a sports franchise, Nashville SC is lowering season ticket prices next year on the majority of sections. You can see ticket pricing for the 2021 season pictured above which was released a few hours after this post. The team is currently having those that took credits due to COVID-19 for next season renew their tickets. What fans are discovering is that prices have dropped on north end, east side and supporter’s sections. For example, East side Midfield season tickets were reduced from $50 to $43 and the East Sideline from $35 to $30. In addition, this lower pricing is locked in for the 2022 season in the new stadium. Interesting that prices on the West Sideline went up $2 from $35 to $37 per game and West midfield rose $3 from $50 to $53 per game. Assuming this is because the West side has more shade. There are likely a couple of reasons for the move. First, it shows the club is understanding of the tough economic times many fans are enduring due to COVID-19. While not a huge amount the gesture shows the club isn’t tone deaf. Second, in their final year playing at Nissan Stadium before moving into their 30,000 seat soccer specific stadium at the Fairgrounds the team needs to build its fan base. I was very critical of the ticket pricing at Nissan. The almost 70,000 seat stadium where the Tennessee Titans play would never be sold out. Even the hugely successful MLS opener versus Atlanta United didn’t fill the upper bowl. Given the capacity why not have some cheaper tickets to draw in more fans? Not only would some of these additional ticket buyers become season ticket or single game buyers in the future, but more fans makes for better atmosphere which is perhaps the best sales pitch a club can make. Despite the success Nashville SC is having on the field, attendance might still be an issue. The club has never announced how many season tickets were sold in its first year. We do know that attendance for their recent match versus Dallas drew only 3,502 fans. While that’s likely a meaningless number given COVID-19, it’s certainly not a good one. No question lowering ticket prices is going to help. Couple that with the success the team is having on the field and a promise to spend more money next year and filling the largest soccer specific stadium in MLS seems doable. Especially if as expected the club splashes some cash for their biggest DP signing in history sometime prior to moving into their new home.
Supporter’s Section Season Tickets Lowered 28%
Perhaps the biggest impact of the price reduction will be seen the Backline, Nashville SC’s supporter’s section. Season tickets in the Backline have been reduced from $25 per match to $18, a 28% drop. This isn’t just for those renewing, but for new season ticket members as well. Nashville SC’s supporter section is now third least expensive season ticket in MLS. Trailing only Real Salt Lake and Houston (with the Dynamo’s being just $300 vs $306 for the entire 17 match season). Now if the front office could only get Nissan Stadium to be a bit more reasonable about parking. Nevertheless, the 28% reduction in the Backline supporter’s section season ticket prices is something other MLS fans will surely hope their clubs emulate.
|Club||2020 MLS SS Season Ticket Prices|
|Real Salt Lake||$216|